The recent global Ebola crisis showed the importance of media training for doctors and other medical professions. The crisis had media professionals calling for doctors to clearly communicate on how infected patients were being treated and monitored. In such scenarios, hospitals require the doctors to speak to reporters when the need arises. In addition, when physicians make themselves available for the media, they increase the chances of enhancing their brands and recognition. Doctors should take media training seriously. If you are a physician wondering if media training could help you, here are some of the benefits that can come from media training for doctors as explained by PR firm New York, New York trusts.
Speaking With Confidence
Media training creates a platform for doctors to learn new ways to clearly communicate and use body language correctly to relay a particular message. With media training, you can develop the confidence to speak with reporters, especially during interviews. When you develop your interview skills, you may find yourself being featured in the media as a popular expert in the medical profession.
Defining Key Messages Clearly
For doctors, defining key messages is crucial when giving information. Most people don’t understand complicated medical language. Therefore, it is important for doctors to learn how to relay key points in a way that is precise and tailored for the audience. It is important to use language that suits the audience to prevent instances in which a person leaves the briefing room with the wrong information. Media training can help you to simplify your message to effectively share the information that you intend to communicate.
Enhanced Responses to Difficult Questions
It is common for reporters to ask difficult questions during an interview or a press briefing. With media training, you may find that you are better prepared to tackle questions that put you on the spot. Training can help you prepare adequately for these challenging questions, and any other unexpected event during an interview. This way, you build your confidence as you step into the press room.
Controlling Interviews and Press Briefings
Whether you are announcing the discovery of a new medication or a successful complex operation, controlling the briefing is necessary. Through media training, doctors can learn how to remain composed, and maintain the same demeanor in the press room. Media training can show you that you are fully responsible for influencing the outcome you want during an interview or press briefing. An ideal way to take full control of an interview is to ensure that you are clear about your responses. When you know what to say, the interview can go in the direction that favors you.
Reduced Incidences of Misquotations
Media training can equip you with skills and knowledge required to communicate clearly. For doctors sharing complicated or distressing information, it is important to learn how to choose the right word and communicate with the right tone. You may also learn how to tackle tough questions during medical briefings. Media training can help you with preparedness and articulation, reducing the likelihood of being misquoted.
Doctors Can Benefit from Media Training
Media training has several components, all of which can help doctors to promote their practices and present a positive image to potential clients. Interview training can help doctors feel comfortable during radio and television interviews. Training in public relations equips doctors with the skills to engage the media effectively. Social media training gives doctors techniques on how to harness social media platforms such as Twitter and Facebook. Finally, presentation and public speaking training give doctors the confidence to speak at public conferences and events. If you are a doctor interested in media training, consider how it could benefit you and your practice.
Thanks to our friends and contributors from Goldman McCormick PR for their insight into media training.